McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 101. |
Which is not a level of brand loyality. |
| A. | Brand preference |
| B. | Brand recognition |
| C. | Brand insistence |
| D. | Brand equity |
| Answer» D. Brand equity | |
| 102. |
______________ goods are purchased without any planning or search effort. |
| A. | Staple |
| B. | Impluse |
| C. | Emergency |
| D. | None of these |
| Answer» B. Impluse | |
| 103. |
Setting price on the basis of the total cost per unit is known as ______________ |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» A. Cost Based Pricing | |
| 104. |
Which of the following is a method of Competition Based Pricing |
| A. | Going Rate Pricing |
| B. | Sealed Bid Pricing |
| C. | Customary Pricing |
| D. | All of these |
| Answer» D. All of these | |
| 105. |
Which of the following is not a method of cost based pricing |
| A. | Cost Plus Pricing |
| B. | Marginal Cost Pricing |
| C. | Differential Pricing |
| D. | Target Pricing |
| Answer» C. Differential Pricing | |
| 106. |
Where sellers combine several products in the same package is known as ______________ |
| A. | Psychological Pricing |
| B. | Captive Product Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» D. Promotional Pricing | |
| 107. |
The five product levels constitute a ______________. At each level more customer value is added. |
| A. | customer-augmented product |
| B. | customer consumption system |
| C. | customer value-hierarchy |
| D. | customer-perceived value |
| Answer» C. customer value-hierarchy | |
| 108. |
In maturity stage of product life cycle, cost per customer is: |
| A. | High |
| B. | Average |
| C. | Low |
| D. | Moderate |
| Answer» C. Low | |
| 109. |
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________. |
| A. | emotional attachment |
| B. | brand awareness |
| C. | advertising expenditure |
| D. | price |
| Answer» D. price | |
| 110. |
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of: |
| A. | a manufacturer's brand |
| B. | an own label brand |
| C. | a no-frills brand |
| D. | a generic brand |
| Answer» D. a generic brand | |
| 111. |
Pricing cues such as sale signs and prices that end in 9 become more influential when ______________. |
| A. | consumer price knowledge is poor |
| B. | items are purchased frequently |
| C. | items have been on the market a long time |
| D. | prices are consistent year-round |
| Answer» A. consumer price knowledge is poor | |
| 112. |
If demand hardly changes with a small change in price, we say that the demand is ______________. |
| A. | equal |
| B. | marginal |
| C. | inelastic |
| D. | elastic |
| Answer» C. inelastic | |
| 113. |
The best strategy used for snack foods, soft drinks, candies and gum is |
| A. | Exclusive distribution |
| B. | Selective distribution |
| C. | Intensive distribution |
| D. | None of the above |
| Answer» C. Intensive distribution | |
| 114. |
The challenge for marketers in building a strong brand is ______________. |
| A. | ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge |
| B. | pricing the product at a point that maximizes sales volumes |
| C. | minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience |
| D. | retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads |
| Answer» A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge | |
| 115. |
______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market. |
| A. | Brand Repositioning |
| B. | Brand Stretching |
| C. | Brand Extension |
| D. | Brand equity |
| Answer» C. Brand Extension | |
| 116. |
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy. |
| A. | divergently |
| B. | too high |
| C. | intrinsically |
| D. | independently |
| Answer» D. independently | |
| 117. |
The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling. |
| A. | competitors' prices and the price of substitutes provide an orientation point |
| B. | competitors' prices establishes a "target price" goal |
| C. | the price of substitutes establishes a "target price" |
| D. | the price of competitors and substitutes does not enter into the pricing considerations. |
| Answer» A. competitors' prices and the price of substitutes provide an orientation point | |
| 118. |
What channel structure is it where the product goes directly from the producer to the final customer? |
| A. | Direct |
| B. | Indirect |
| C. | Hybrid |
| D. | None of the above |
| Answer» A. Direct | |
| 119. |
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
| A. | Conventional marketing system |
| B. | Power-based marketing system |
| C. | Horizontal marketing system |
| D. | Vertical marketing system |
| Answer» D. Vertical marketing system | |
| 120. |
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt. |
| A. | Idea screening |
| B. | Idea dissemination |
| C. | Concept development |
| D. | Idea generation |
| Answer» A. Idea screening | |
| 121. |
Which of the following is not associated with brand equity? |
| A. | Brand value |
| B. | Brand heritage |
| C. | Brand strength |
| D. | Brand description |
| Answer» B. Brand heritage | |
| 122. |
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as: |
| A. | corporate rebranding. |
| B. | SBU rebranding. |
| C. | product rebranding. |
| D. | international rebranding. |
| Answer» A. corporate rebranding. | |
| 123. |
The decline in the average cost of production with accumulated production experience is called the ______________. |
| A. | demand curve |
| B. | cost curve |
| C. | learning curve |
| D. | cost target |
| Answer» C. learning curve | |
| 124. |
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ______________. |
| A. | Channel of distribution |
| B. | Supply and demand chain |
| C. | Value delivery network |
| D. | Demand chain |
| Answer» C. Value delivery network | |
| 125. |
When there is a large potential market for a product, the firm will adopt. |
| A. | Skimming price policy |
| B. | Penetration price policy |
| C. | Premium price policy |
| D. | None of these |
| Answer» C. Premium price policy | |
| 126. |
Transport system creates ______________ utility. |
| A. | Place utility |
| B. | Time utility |
| C. | Customer utility |
| D. | All of these |
| Answer» B. Time utility | |
| 127. |
______________ is called shopping by post |
| A. | Self service |
| B. | Mail order Business |
| C. | Retail chain |
| D. | None of these |
| Answer» B. Mail order Business | |
| 128. |
The word channel is derived from the French word, |
| A. | Cann |
| B. | Chaan |
| C. | Canal |
| D. | None of these |
| Answer» C. Canal | |
| 129. |
______________ are those who obtain title to goods with a view to selling them at profit |
| A. | Merchant middlemen |
| B. | Agent middle men |
| C. | Facilitators |
| D. | All of these |
| Answer» A. Merchant middlemen | |
| 130. |
Which company is the pioneer in the direct marketing ? |
| A. | Cypla |
| B. | Avon cosmetics |
| C. | Johnson & Johnson |
| D. | Eureka Forbs |
| Answer» D. Eureka Forbs | |
| 131. |
______________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit |
| A. | Horizontal channel |
| B. | Vertical channel |
| C. | Cross channel |
| D. | None of these |
| Answer» A. Horizontal channel | |
| 132. |
The retailer sells goods in ______________ |
| A. | Huge quantity |
| B. | Small quantity |
| C. | Not sufficient |
| D. | None of these |
| Answer» B. Small quantity | |
| 133. |
______________ retailers open their shops on fixed days or dates in a specified area. |
| A. | Hawkers |
| B. | Kiosks |
| C. | Market traders |
| D. | None of these |
| Answer» C. Market traders | |
| 134. |
Advocacy advertising is also called |
| A. | Support advertising |
| B. | Rapport advertising |
| C. | Cause advertising |
| D. | None of these |
| Answer» C. Cause advertising | |
| 135. |
______________ is not a post test to evaluate advertising effectiveness |
| A. | Real Test |
| B. | Opinion research |
| C. | Association test |
| D. | Portfolio test |
| Answer» D. Portfolio test | |
| 136. |
______________ is not a sales force promotion scheme. |
| A. | Bonus to sales force |
| B. | Slotting allowance |
| C. | Sales force contests |
| D. | None of these |
| Answer» B. Slotting allowance | |
| 137. |
Which of the following is not a sales promotion tool |
| A. | Discount |
| B. | Dealer contest |
| C. | Advertisement |
| D. | Consumer contest |
| Answer» C. Advertisement | |
| 138. |
______________ is not a feature of advertising |
| A. | It helps in stimulating sales |
| B. | It may be oral or written |
| C. | It reduces sales |
| D. | None |
| Answer» C. It reduces sales | |
| 139. |
Many companies are now turning their attention to ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | world |
| D. | none of these |
| Answer» B. Rural | |
| 140. |
Markets located in the heart of the region specializing in few crops like banana, onions etc are called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» B. Seasonal market | |
| 141. |
Goods are sold in small packets in ______________ markets. |
| A. | Urban |
| B. | Rural |
| C. | World |
| D. | none of these |
| Answer» B. Rural | |
| 142. |
______________ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. |
| A. | Cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» B. value | |
| 143. |
______________ distribution system can be used to penetrate the rural market. |
| A. | Satellite |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. Satellite | |
| 144. |
Which of the following is not a characteristic of service marketing? |
| A. | Intangibility |
| B. | separability |
| C. | heterogeneity |
| D. | perishability |
| Answer» B. separability | |
| 145. |
Which of the following is known as market aggregation? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» C. mass marketing | |
| 146. |
______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» D. mega marketing | |
| 147. |
Under ______________ marketing every customer is treated as unique. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | one-on-one |
| Answer» D. one-on-one | |
| 148. |
A product with the ______________ is a green product. |
| A. | Ecomark |
| B. | Agmark |
| C. | ISI Mark |
| D. | none of these |
| Answer» A. Ecomark | |
| 149. |
SEM means ______________ |
| A. | Search engine marketing |
| B. | Social environment marketing |
| C. | save energy marketing |
| D. | none of these |
| Answer» A. Search engine marketing | |
| 150. |
______________ is a low cost communication tool that can be easily tested, refined and rolled'out. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» A. Opt- in- e-mail | |
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