______________ goods are purchased without any planning or search effort.
A.
Staple
B.
Impluse
C.
Emergency
D.
None of these
Answer»
B. Impluse
103.
Setting price on the basis of the total cost per unit is known as ______________
A.
Cost Based Pricing
B.
Demand Based Pricing
C.
Competition Based Pricing
D.
Value Based Pricing
Answer»
A. Cost Based Pricing
104.
Which of the following is a method of Competition Based Pricing
A.
Going Rate Pricing
B.
Sealed Bid Pricing
C.
Customary Pricing
D.
All of these
Answer»
D. All of these
105.
Which of the following is not a method of cost based pricing
A.
Cost Plus Pricing
B.
Marginal Cost Pricing
C.
Differential Pricing
D.
Target Pricing
Answer»
C. Differential Pricing
106.
Where sellers combine several products in the same package is known as ______________
A.
Psychological Pricing
B.
Captive Product Pricing
C.
Product Bundle Pricing
D.
Promotional Pricing
Answer»
D. Promotional Pricing
107.
The five product levels constitute a ______________. At each level more customer value is
added.
A.
customer-augmented product
B.
customer consumption system
C.
customer value-hierarchy
D.
customer-perceived value
Answer»
C. customer value-hierarchy
108.
In maturity stage of product life cycle, cost per customer is:
A.
High
B.
Average
C.
Low
D.
Moderate
Answer»
C. Low
109.
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
A.
emotional attachment
B.
brand awareness
C.
advertising expenditure
D.
price
Answer»
D. price
110.
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
A.
a manufacturer's brand
B.
an own label brand
C.
a no-frills brand
D.
a generic brand
Answer»
D. a generic brand
111.
Pricing cues such as sale signs and prices that end in 9 become more influential when
______________.
A.
consumer price knowledge is poor
B.
items are purchased frequently
C.
items have been on the market a long time
D.
prices are consistent year-round
Answer»
A. consumer price knowledge is poor
112.
If demand hardly changes with a small change in price, we say that the demand is ______________.
A.
equal
B.
marginal
C.
inelastic
D.
elastic
Answer»
C. inelastic
113.
The best strategy used for snack foods, soft drinks, candies and gum is
A.
Exclusive distribution
B.
Selective distribution
C.
Intensive distribution
D.
None of the above
Answer»
C. Intensive distribution
114.
The challenge for marketers in building a strong brand is ______________.
A.
ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
B.
pricing the product at a point that maximizes sales volumes
C.
minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D.
retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
Answer»
A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
115.
______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
A.
Brand Repositioning
B.
Brand Stretching
C.
Brand Extension
D.
Brand equity
Answer»
C. Brand Extension
116.
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
A.
divergently
B.
too high
C.
intrinsically
D.
independently
Answer»
D. independently
117.
The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
A.
competitors' prices and the price of substitutes provide an orientation point
B.
competitors' prices establishes a "target price" goal
C.
the price of substitutes establishes a "target price"
D.
the price of competitors and substitutes does not enter into the pricing considerations.
Answer»
A. competitors' prices and the price of substitutes provide an orientation point
118.
What channel structure is it where the product goes directly from the producer to the final customer?
A.
Direct
B.
Indirect
C.
Hybrid
D.
None of the above
Answer»
A. Direct
119.
When producers, wholesalers, and retailers act as a unified system, they comprise a:
A.
Conventional marketing system
B.
Power-based marketing system
C.
Horizontal marketing system
D.
Vertical marketing system
Answer»
D. Vertical marketing system
120.
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ______________, to arrive at a realistic number to adopt.
A.
Idea screening
B.
Idea dissemination
C.
Concept development
D.
Idea generation
Answer»
A. Idea screening
121.
Which of the following is not associated with brand equity?
A.
Brand value
B.
Brand heritage
C.
Brand strength
D.
Brand description
Answer»
B. Brand heritage
122.
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:
A.
corporate rebranding.
B.
SBU rebranding.
C.
product rebranding.
D.
international rebranding.
Answer»
A. corporate rebranding.
123.
The decline in the average cost of production with accumulated production experience is called the ______________.
A.
demand curve
B.
cost curve
C.
learning curve
D.
cost target
Answer»
C. learning curve
124.
When suppliers, distributors, and customers partner with each other to improve the
performance of the entire system, they are participating in a ______________.
A.
Channel of distribution
B.
Supply and demand chain
C.
Value delivery network
D.
Demand chain
Answer»
C. Value delivery network
Chapter: Industrial Marketing
125.
When there is a large potential market for a product, the firm will adopt.
A.
Skimming price policy
B.
Penetration price policy
C.
Premium price policy
D.
None of these
Answer»
C. Premium price policy
126.
Transport system creates ______________ utility.
A.
Place utility
B.
Time utility
C.
Customer utility
D.
All of these
Answer»
B. Time utility
127.
______________ is called shopping by post
A.
Self service
B.
Mail order Business
C.
Retail chain
D.
None of these
Answer»
B. Mail order Business
128.
The word channel is derived from the French word,
A.
Cann
B.
Chaan
C.
Canal
D.
None of these
Answer»
C. Canal
129.
______________ are those who obtain title to goods with a view to selling them at profit
A.
Merchant middlemen
B.
Agent middle men
C.
Facilitators
D.
All of these
Answer»
A. Merchant middlemen
130.
Which company is the pioneer in the direct marketing ?
A.
Cypla
B.
Avon cosmetics
C.
Johnson & Johnson
D.
Eureka Forbs
Answer»
D. Eureka Forbs
131.
______________ channel is one in which two or companies join together to exploit a
marketing opportunity either by themselves or by creating an independent unit
A.
Horizontal channel
B.
Vertical channel
C.
Cross channel
D.
None of these
Answer»
A. Horizontal channel
132.
The retailer sells goods in ______________
A.
Huge quantity
B.
Small quantity
C.
Not sufficient
D.
None of these
Answer»
B. Small quantity
133.
______________ retailers open their shops on fixed days or dates in a specified area.
A.
Hawkers
B.
Kiosks
C.
Market traders
D.
None of these
Answer»
C. Market traders
134.
Advocacy advertising is also called
A.
Support advertising
B.
Rapport advertising
C.
Cause advertising
D.
None of these
Answer»
C. Cause advertising
135.
______________ is not a post test to evaluate advertising effectiveness
A.
Real Test
B.
Opinion research
C.
Association test
D.
Portfolio test
Answer»
D. Portfolio test
136.
______________ is not a sales force promotion scheme.
A.
Bonus to sales force
B.
Slotting allowance
C.
Sales force contests
D.
None of these
Answer»
B. Slotting allowance
137.
Which of the following is not a sales promotion tool
A.
Discount
B.
Dealer contest
C.
Advertisement
D.
Consumer contest
Answer»
C. Advertisement
138.
______________ is not a feature of advertising
A.
It helps in stimulating sales
B.
It may be oral or written
C.
It reduces sales
D.
None
Answer»
C. It reduces sales
139.
Many companies are now turning their attention to ______________ markets.
A.
Urban
B.
Rural
C.
world
D.
none of these
Answer»
B. Rural
140.
Markets located in the heart of the region specializing in few crops like banana, onions etc
are called ______________
A.
Regular periodic market
B.
Seasonal market
C.
Daily market
D.
Rural market
Answer»
B. Seasonal market
141.
Goods are sold in small packets in ______________ markets.
A.
Urban
B.
Rural
C.
World
D.
none of these
Answer»
B. Rural
142.
______________ pricing means assigning a low price tag for a product and providing the
benefits of low-cost mass production to the customers.
A.
Cost plus
B.
value
C.
power price points
D.
penetration
Answer»
B. value
Chapter: Marketing Research
143.
______________ distribution system can be used to penetrate the rural market.
A.
Satellite
B.
selective
C.
exclusive
D.
intensive
Answer»
A. Satellite
144.
Which of the following is not a characteristic of service marketing?
A.
Intangibility
B.
separability
C.
heterogeneity
D.
perishability
Answer»
B. separability
145.
Which of the following is known as market aggregation?
A.
Demarketing
B.
meta marketing
C.
mass marketing
D.
mega marketing
Answer»
C. mass marketing
146.
______________ Is a strategy of entering into an unreceptive or blocked country and
practices marketing by using economic, psychological, political and public relation skills etc in that country.
A.
De marketing
B.
meta marketing
C.
mass marketing
D.
mega marketing
Answer»
D. mega marketing
147.
Under ______________ marketing every customer is treated as unique.
A.
Word of mouth
B.
viral
C.
guerilla
D.
one-on-one
Answer»
D. one-on-one
148.
A product with the ______________ is a green product.
A.
Ecomark
B.
Agmark
C.
ISI Mark
D.
none of these
Answer»
A. Ecomark
149.
SEM means ______________
A.
Search engine marketing
B.
Social environment marketing
C.
save energy marketing
D.
none of these
Answer»
A. Search engine marketing
150.
______________ is a low cost communication tool that can be easily tested, refined and
rolled'out.
A.
Opt- in- e-mail
B.
i- TV
C.
i- radio
D.
i-kiosks
Answer»
A. Opt- in- e-mail
151.
______________ is online identity theft.
A.
Eavesdropping
B.
Phishing
C.
Spoofing
D.
None of these
Answer»
B. Phishing
152.
A digital analog of various forms of payment backed by a bank or financial institution is
______________
A.
ETB
B.
EFT
C.
E-cash
D.
E-money
Answer»
A. ETB
153.
A competitor or an unhappy customer can alter a website so that it refuses services to
potential clients. This is known as ______________
A.
Unauthorized action
B.
Unauthorized disclosure
C.
Eavesdropping
D.
Phishing
Answer»
A. Unauthorized action
154.
______________ is a security protocol based on digital certificates.
A.
Digital signature
B.
Secure sockets layer protocol
C.
Secure electronic transactions
D.
None of these
Answer»
C. Secure electronic transactions
155.
Which of the following is not included in the function of physical supply?
A.
Standardization
B.
Storage
C.
Transport
D.
Packaging
Answer»
A. Standardization
156.
______________ simply refers to product planning.
A.
Merchandising
B.
Assembling
C.
R & D
D.
None o f these
Answer»
A. Merchandising
157.
Market in which gold and silver are sold
A.
Commodity market
B.
Produce market
C.
Bullion market
D.
None of these
Answer»
C. Bullion market
158.
Marketing is applicable in ______________
A.
Goods
B.
Events
C.
Property
D.
All of these
Answer»
D. All of these
159.
Consumers show ______________ while buying their products on regular basis
A.
Dissonance Reduction Buying Behaviour
B.
Variety Seeking Buying Behaviour
C.
Complex Buying Behaviour
D.
Habitual Buying Behaviour
Answer»
D. Habitual Buying Behaviour
160.
The essential criteria for effective segmentation is
A.
Homogenity
B.
Measurability
C.
Profitability
D.
All of these
Answer»
D. All of these
161.
Which of the following is not an element of demographic segmentation
A.
Family size
B.
Population density
C.
Income
D.
Religion
Answer»
C. Income
162.
Which of the following are the elements of product positioning
A.
The Product
B.
The Company
C.
The Consumer
D.
All of these
Answer»
D. All of these
163.
Products seen as having extension potential into other markets
A.
Local Products
B.
Multinational Products
C.
International Products
D.
Global Products
Answer»
D. Global Products
164.
Which of the following is not a limitation of branding
A.
It is expensive
B.
It reduces selling efforts
C.
It promotes unfair competition
D.
It leads to brand monopoly
Answer»
B. It reduces selling efforts
165.
Trading down is a method of product line modification by.
A.
Product line expansion
B.
Product line contraction
C.
Quality variation
D.
None of these
Answer»
C. Quality variation
166.
______________ influence product line decisions.
A.
Customer preference.
B.
Change in demand
C.
Product sepecialisation
D.
All of these.
Answer»
D. All of these.
167.
Setting price on the basis of the competition for the product is known as ______________.
A.
Cost Based Pricing
B.
Demand Based Pricing
C.
Competition Based Pricing
D.
Value Based Pricing
Answer»
C. Competition Based Pricing
Chapter: Distribution Management
168.
When a firm sets a very low price for one or more of its products with the intention'of
driving its competitors out of business.
A.
Predatory Pricing
B.
Economy Pricing
C.
Psychological Pricing
D.
Penetration Pricing
Answer»
C. Psychological Pricing
169.
______________ marketing uses telecommunication devices to reach prospective customers
A.
Direct marketing
B.
Telemarketing
C.
Catalogue marketing
D.
All of these
Answer»
B. Telemarketing
170.
______________ is a system of selling goods directly to customers through a network of self
employed people
A.
Multilevel marketing
B.
Whole sale marketing
C.
Vertical marketing
D.
None of these
Answer»
A. Multilevel marketing
171.
Sorting and grading of goods is considered as the function of
A.
Wholesalers
B.
Retailers
C.
Managers
D.
None of these
Answer»
B. Retailers
172.
______________ is a system of branch shops operated under a centralized management and
dealing in similar lines of goods.
A.
Super market
B.
Multiple shops
C.
Self service store
D.
None of these
Answer»
B. Multiple shops
173.
______________ is a retailer who has fixed place of business in a locality but goes on
changing his place to exploit the market opportunities.
A.
Cheap-jacks
B.
Hawkers
C.
Market traders
D.
None of these
Answer»
A. Cheap-jacks
174.
If the product passes through a longer channel of distribution, the marketer will have to
give importance to
A.
Advertising
B.
Personal selling
C.
Direct selling
D.
None of these
Answer»
A. Advertising
175.
Yellow revolution refers to
A.
Aquaculture
B.
milk
C.
poultry
D.
none of these
Answer»
C. poultry
176.
When the advertisement is to create an image or reputation of the firm, it is a case of
A.
Product advertisement
B.
Institutional advertisement
C.
Reminder advertising
D.
None
Answer»
B. Institutional advertisement
177.
______________ refers to duplicating the brand image of one product of promote another
product of the same brand.
A.
Surrogate advertising
B.
Shortage advertising
C.
Advocacy advertising
D.
None of these
Answer»
A. Surrogate advertising
178.
USP stands for
A.
Universal Service Provider
B.
Upper Service position
C.
Unique Selling Proposition
D.
None Of these
Answer»
C. Unique Selling Proposition
179.
______________ type of advertisement is used when the product enters into growth stage of
PLC
A.
Selective advertising
B.
Reminder advertising
C.
Primary advertising
D.
None of these
Answer»
A. Selective advertising
180.
In marketing, MRP stands for
A.
Managing public relation
B.
Marketing public relation
C.
Monitoring public relation
D.
none of these
Answer»
B. Marketing public relation
181.
Markets popularly known as haats and shandies are ______________ markets.
A.
Rural
B.
Urban
C.
National
D.
none of these
Answer»
A. Rural
182.
Marketing research is a part of ______________ stage of rural marketing strategy.
A.
Planning
B.
execution
C.
feedback
D.
none of these
Answer»
A. Planning
183.
Introducing a product at low price and increasing the price once the brand succeeds is
known as ______________ Pricing.
A.
Penetration
B.
skimming
C.
going rate
D.
none of these
Answer»
A. Penetration
184.
______________ was first used by Eugene J Kelly.
A.
Demarketing
B.
meta marketing
C.
mass marketing
D.
mega marketing
Answer»
B. meta marketing
185.
In Japan ______________ .marketing is known as ‘Kuchikomi'.
A.
Word of mouth
B.
viral
C.
guerilla
D.
morph
Answer»
A. Word of mouth
186.
Marketing to babies in the womb is ______________ marketing.
A.
Galimatias
B.
viral
C.
guerilla
D.
morph
Answer»
A. Galimatias
187.
Buying and selling over the internet is known as ______________
A.
E-marketing
B.
E-business
C.
E-commerce
D.
none of these
Answer»
C. E-commerce
188.
A financial instrument which can be used more than once to borrow money or buy goods
and services on credit is ______________
A.
debit card
B.
credit card
C.
smart card
D.
none of these
Answer»
B. credit card
189.
A security tool to verify the authenticity of the message and claimed identity of the
sender and to verify the message integrity is
A.
encryption
B.
firewalls
C.
digital certificates
D.
digital signature
Answer»
D. digital signature
190.
The private content of a transaction, if unprotected can be intercepted when it goes
through the route over the internet is called ______________
A.
Spoofing
B.
Unauthorized disclosure
C.
Eavesdropping
D.
Phishing
Answer»
C. Eavesdropping
191.
The concept of marketing mix was developed by
A.
Philip Kotler
B.
Stapleton
C.
N.H Borden
D.
Albert W Emery
Answer»
C. N.H Borden
192.
Market where there is no physical delivery of goods
