190+ Marketing Management 3 Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .

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51.	A good catchy phrase used and repeated often in an advertisement is ______________
A.	Idea
B.	Brand name
C.	Trade mark
D.	Slogans
Answer» D. Slogans

discuss

52.	Which of the following is not an element of promotion mix
A.	Advertisement
B.	Branding
C.	Personal selling
D.	Sales promotion
Answer» B. Branding

discuss

53.	The strategy of choosing one attribute to excel to create competitive advantage is known as
A.	Under positioning
B.	Unique selling proposition
C.	Over positioning
D.	None of these
Answer» B. Unique selling proposition

discuss

54.	AIDAS stands for
A.	Attention, Interest, Desire, Action, Satisfaction
B.	Action, Interest, Decision , Attention, Service
C.	Attention, Interest, Attitude, Action, Satisfaction
D.	None of these
Answer» A. Attention, Interest, Desire, Action, Satisfaction

discuss

55.	Which of the following is a major advantage of personal selling ?
A.	targeted message
B.	reach and frequency
C.	more sales
D.	none of these
Answer» A. targeted message

discuss

56.	Blue revolution refers to
A.	Aquaculture
B.	milk
C.	poultry
D.	none of these
Answer» A. Aquaculture

discuss

57.	Profiling the rural market is a part of ______________ stage of rural marketing strategy.
A.	Planning
B.	execution
C.	feedback
D.	none of these
Answer» A. Planning

discuss

58.	Services are ______________
A.	Intangible
B.	perishable
C.	both a & b
D.	none of these
Answer» A. Intangible

discuss

59.	Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A.	Frequency marketing
B.	event marketing
C.	viral marketing
D.	none of these
Answer» A. Frequency marketing

discuss

60.	The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» B. morph marketing

discuss

61.	An airline working with a tour operator or a hotel group is an example of ______________ marketing
A.	Partnership
B.	viral
C.	guerilla
D.	morph
Answer» A. Partnership

discuss

62.	The marketing side of E-commerce is known as ______________.
A.	E-marketing
B.	E-business
C.	Interactive marketing
D.	none of these
Answer» A. E-marketing

discuss

63.	Which of the following is importance of e-marketing?
A.	sell
B.	serve
C.	sizzle
D.	all of these
Answer» D. all of these

discuss

64.	The financial exchange that takes place online between buyers and sellers is known as
A.	E-branding
B.	E-marketing
C.	E-advertisement
D.	E-payment system
Answer» D. E-payment system

discuss

65.	______________ involves some one masquerading as someone else.
A.	Spoofing
B.	Unauthorized action
C.	Eavesdropping
D.	Phishing
Answer» A. Spoofing

discuss

66.	______________ can be used to minimize the risk of security breaches or viruses.
A.	Firewall
B.	Backups
C.	Encryption
D.	Digital signature
Answer» A. Firewall

discuss

67.	The group of elements price, product, promotion and place constitute
A.	market mix
B.	marketing mix
C.	product mix
D.	promotion mix
Answer» B. marketing mix

discuss

68.	Branding is a function of ______________
A.	Research
B.	Exchange
C.	Physical supply
D.	Facilitating
Answer» D. Facilitating

discuss

69.	Market where money is lend and borrowed
A.	Money market
B.	Foreign exchange market
C.	Stock market
D.	None of these
Answer» A. Money market

discuss

70.	Marketing is important to
A.	Economy
B.	Companies
C.	Consumers
D.	All of these
Answer» D. All of these

discuss

71.	Which of the following is not included in the micro environment
A.	Suppliers
B.	Publics
C.	Economic
D.	Customers
Answer» C. Economic

discuss

72.	"We guarantee every product we sell" appeal to ______________ motive
A.	Curosity
B.	Variety
C.	Quality
D.	Comfort
Answer» C. Quality

discuss

73.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» C. Concentrated Marketing

discuss

74.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» C. Multi-segment approach

discuss

75.	Anything that has the ability to satisfy a consumer need is known as ______________
A.	Price
B.	Package
C.	Product
D.	Promotion
Answer» A. Price

discuss

76.	Market where demand for goods is greater than supply.
A.	Buyers market
B.	Sellers market
C.	Retail market
D.	Wholesale market
Answer» B. Sellers market

discuss

77.	Marketing Environment is
A.	Largely uncontrollable
B.	Changing fast
C.	Influencing marketing decisions
D.	All of these
Answer» D. All of these

discuss

78.	Social class is an element of ______________ factor
A.	Social
B.	Cultural
C.	Personal
D.	Economic
Answer» B. Cultural

discuss

79.	Civil engineers designing flats, villas, bridges etc.are an example of.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» D. Customised or Personalised Marketing

discuss

80.	Positioning by emphasising the special attributes and benefits of the product is known as ______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» A. Positioning by Product Attributes and Benefits

discuss

81.	Products designed to meet global segments
A.	Local Products
B.	Multinational Products
C.	International Products
D.	Global Products
Answer» D. Global Products

discuss

82.	Which of the following is not a component of brand equity.
A.	Brand awareness
B.	Brand association
C.	Brand loyality
D.	Brand cohorts
Answer» D. Brand cohorts

discuss

83.	American expression for fast moving consumer goods is ______________ goods.
A.	Brown
B.	White
C.	Red
D.	Orange
Answer» C. Red

discuss

84.	After sales service is part of.
A.	Core product
B.	Augmented product
C.	Tangible product
D.	None of these
Answer» B. Augmented product

discuss

85.	Which of the following is not a factor influensing pricing policy
A.	Cost
B.	Competitors
C.	Business objectives
D.	None of these
Answer» D. None of these

discuss

86.	Departmental store is an example of
A.	Second hand goods seller
B.	Large scale retailer
C.	Multiple shop
D.	None of these
Answer» B. Large scale retailer

discuss

87.	______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A.	Channel of distribution
B.	Direct marketing
C.	Intensive distribution
D.	None of these
Answer» A. Channel of distribution

discuss

88.	The three major types of non store retailing are direct selling, direct marketing and ______________
A.	Automatic vending
B.	Self service store
C.	Retail chain
D.	None of these
Answer» A. Automatic vending

discuss

89.	If marketing is done through information and ordering machine placed in stores, it is known as
A.	Kiosk marketing
B.	Television marketing
C.	Tele marketing
D.	All of these
Answer» A. Kiosk marketing

discuss ⁽¹⁾

90.	______________ is not a commercial advertising
A.	Consumer ad
B.	Industrial ad
C.	Trade ad
D.	Shortage ad
Answer» D. Shortage ad

discuss

91.	In ______________ appeals are emotional
A.	Consumer promotion
B.	Advertising
C.	Dealer Promotion
D.	All of these
Answer» B. Advertising

discuss

92.	Which of the following is not a main objective of personal selling ?
A.	generate sales
B.	build awareness and appreciation for the product
C.	create personal contact
D.	none of these
Answer» D. none of these

discuss

93.	White revolution refers to
A.	Aquaculture
B.	Milk
C.	poultry
D.	none of these
Answer» B. Milk

discuss ⁽¹⁾

94.	Which of the following is not a services?
A.	Hospital
B.	banking
C.	insurance
D.	none of these
Answer» D. none of these

discuss

95.	Which of the following is not an element of Social marketing mix?
A.	Product
B.	Price
C.	Distribution
D.	People
Answer» D. People

discuss

96.	Word of mouth marketing through electronic channels like email, internet etc is known as ______________.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» D. viral

discuss

97.	EFT means
A.	Electronic fund transfer
B.	Efficient fund transfer
C.	Eligible fund transfer
D.	None of these
Answer» A. Electronic fund transfer

discuss

98.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» C. Concentrated Marketing

discuss

99.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» C. Multi-segment approach

discuss

100.	Brands owned and developed by producers are known as
A.	Manufacturer brands
B.	Individual brands
C.	Family brands
D.	Dealer
Answer» A. Manufacturer brands

discuss

190+ Marketing Management 3 Solved MCQs

A good catchy phrase used and repeated often in an advertisement is ______________

Which of the following is not an element of promotion mix

The strategy of choosing one attribute to excel to create competitive advantage is known as

AIDAS stands for

Which of the following is a major advantage of personal selling ?

Blue revolution refers to

Profiling the rural market is a part of ______________ stage of rural marketing strategy.

Services are ______________

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty.

An airline working with a tour operator or a hotel group is an example of ______________ marketing

The marketing side of E-commerce is known as ______________.

Which of the following is importance of e-marketing?

The financial exchange that takes place online between buyers and sellers is known as

______________ involves some one masquerading as someone else.

______________ can be used to minimize the risk of security breaches or viruses.

The group of elements price, product, promotion and place constitute

Branding is a function of ______________

Market where money is lend and borrowed

Marketing is important to

Which of the following is not included in the micro environment

"We guarantee every product we sell" appeal to ______________ motive

The concentration of all marketing efforts on one selected segment within the total market.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Anything that has the ability to satisfy a consumer need is known as ______________

Market where demand for goods is greater than supply.

Marketing Environment is

Social class is an element of ______________ factor

Civil engineers designing flats, villas, bridges etc.are an example of.

Positioning by emphasising the special attributes and benefits of the product is known as ______________

Products designed to meet global segments

Which of the following is not a component of brand equity.

American expression for fast moving consumer goods is ______________ goods.

After sales service is part of.

Which of the following is not a factor influensing pricing policy

Departmental store is an example of

______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer.

The three major types of non store retailing are direct selling, direct marketing and ______________

If marketing is done through information and ordering machine placed in stores, it is known as

______________ is not a commercial advertising

In ______________ appeals are emotional

Which of the following is not a main objective of personal selling ?

White revolution refers to

Which of the following is not a services?

Which of the following is not an element of Social marketing mix?

Word of mouth marketing through electronic channels like email, internet etc is known as ______________.

EFT means

The concentration of all marketing efforts on one selected segment within the total market.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Brands owned and developed by producers are known as