Chapters
| 1. |
In a small market ______________ is better |
| A. | Three level channel |
| B. | Two level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» C. Direct marketing | |
| 2. |
Direct marketing is found more suitable to which of the following products? |
| A. | Agriculture products |
| B. | TV |
| C. | Shoes |
| D. | Vacuum cleaner |
| Answer» D. Vacuum cleaner | |
| 3. |
______________ is not a vertically integrated channel |
| A. | Admininisterd |
| B. | Contractual |
| C. | Corporate |
| D. | None of these |
| Answer» D. None of these | |
| 4. |
______________ is not included in the product factor |
| A. | Physical nature |
| B. | Technical nature |
| C. | Suitability |
| D. | None of these |
| Answer» C. Suitability | |
| 5. |
If goods directly move from producer to consumer, it is known as |
| A. | One level channel |
| B. | Zero level channel |
| C. | Two level channel |
| D. | None of these |
| Answer» B. Zero level channel | |
| 6. |
Selling includes ______________ |
| A. | Advertising |
| B. | Transfer of title from the seller to the buyer |
| C. | Sales promotion |
| D. | None of these |
| Answer» B. Transfer of title from the seller to the buyer | |
| 7. |
______________ is not a step in advertising campaign |
| A. | Market analysis |
| B. | Determining ad Objectives |
| C. | Selecting ad media |
| D. | Supply of goods |
| Answer» D. Supply of goods | |
| 8. |
______________ is not a consumer promotion scheme |
| A. | Samples |
| B. | Advertising material |
| C. | Coupons |
| D. | Rebates |
| Answer» B. Advertising material | |
| 9. |
Dealer promotion is also known as |
| A. | Trade promotion |
| B. | Goods promotion |
| C. | Commerce promotion |
| D. | None of these |
| Answer» A. Trade promotion | |
| 10. |
The process of direct communication between the sales person and a prospect is called |
| A. | Personal selling |
| B. | Direct marketing |
| C. | Advertising |
| D. | None of these |
| Answer» A. Personal selling | |
| 11. |
______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
| A. | Matter |
| B. | ad medium |
| C. | ad copy |
| D. | none of these |
| Answer» C. ad copy | |
| 12. |
A major portion of the rural population consists of ______________ income groups. |
| A. | Low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» A. Low | |
| 13. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» A. Regular periodic market | |
| 14. |
Permanent rural market with continuous trading activity is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» C. Daily market | |
| 15. |
Rural consumers are ______________ |
| A. | Price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» A. Price sensitive | |
| 16. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
| A. | Syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. Syndicated | |
| 17. |
Medical treatment with ayurvedic massage is an example of |
| A. | Pure tangible good |
| B. | hybrid |
| C. | pure service |
| D. | none of these |
| Answer» C. pure service | |
| 18. |
Which of the following is not an element of service marketing mix? |
| A. | People |
| B. | packaging |
| C. | process |
| D. | physical evidence |
| Answer» A. People | |
| 19. |
Which of the following is against marketing concept ? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» A. Demarketing | |
| 20. |
______________ is also called ambush marketing. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» A. Event marketing | |
| 21. |
The term ______________ Marketing was coined by Steven Jurvetson in 1997. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 22. |
______________ is the marketing of a social message with a view to change behavior of people's habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» B. Social marketing | |
| 23. |
Utilizing electronic medium in everyday business activities is known as |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these |
| Answer» B. E-business | |
| 24. |
______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
| A. | E-advertising |
| B. | E-branding |
| C. | E-commerce |
| D. | E-marketing |
| Answer» A. E-advertising | |
| 25. |
Which of the following is not a risk in internet based transaction |
| A. | eavesdropping |
| B. | spoofing |
| C. | encryption |
| D. | unauthorized action |
| Answer» C. encryption | |