Chapters
1. |
In a small market ______________ is better |
A. | Three level channel |
B. | Two level channel |
C. | Direct marketing |
D. | All of these |
Answer» C. Direct marketing |
2. |
Direct marketing is found more suitable to which of the following products? |
A. | Agriculture products |
B. | TV |
C. | Shoes |
D. | Vacuum cleaner |
Answer» D. Vacuum cleaner |
3. |
______________ is not a vertically integrated channel |
A. | Admininisterd |
B. | Contractual |
C. | Corporate |
D. | None of these |
Answer» D. None of these |
4. |
______________ is not included in the product factor |
A. | Physical nature |
B. | Technical nature |
C. | Suitability |
D. | None of these |
Answer» C. Suitability |
5. |
If goods directly move from producer to consumer, it is known as |
A. | One level channel |
B. | Zero level channel |
C. | Two level channel |
D. | None of these |
Answer» B. Zero level channel |
6. |
Selling includes ______________ |
A. | Advertising |
B. | Transfer of title from the seller to the buyer |
C. | Sales promotion |
D. | None of these |
Answer» B. Transfer of title from the seller to the buyer |
7. |
______________ is not a step in advertising campaign |
A. | Market analysis |
B. | Determining ad Objectives |
C. | Selecting ad media |
D. | Supply of goods |
Answer» D. Supply of goods |
8. |
______________ is not a consumer promotion scheme |
A. | Samples |
B. | Advertising material |
C. | Coupons |
D. | Rebates |
Answer» B. Advertising material |
9. |
Dealer promotion is also known as |
A. | Trade promotion |
B. | Goods promotion |
C. | Commerce promotion |
D. | None of these |
Answer» A. Trade promotion |
10. |
The process of direct communication between the sales person and a prospect is called |
A. | Personal selling |
B. | Direct marketing |
C. | Advertising |
D. | None of these |
Answer» A. Personal selling |
11. |
______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
A. | Matter |
B. | ad medium |
C. | ad copy |
D. | none of these |
Answer» C. ad copy |
12. |
A major portion of the rural population consists of ______________ income groups. |
A. | Low |
B. | high |
C. | medium |
D. | all of these |
Answer» A. Low |
13. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________ |
A. | Regular periodic market |
B. | Seasonal market |
C. | Daily market |
D. | Rural market |
Answer» A. Regular periodic market |
14. |
Permanent rural market with continuous trading activity is called ______________ |
A. | Regular periodic market |
B. | Seasonal market |
C. | Daily market |
D. | Rural market |
Answer» C. Daily market |
15. |
Rural consumers are ______________ |
A. | Price sensitive |
B. | less price sensitive |
C. | quality conscious |
D. | none of these |
Answer» A. Price sensitive |
16. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
A. | Syndicated |
B. | selective |
C. | exclusive |
D. | intensive |
Answer» A. Syndicated |
17. |
Medical treatment with ayurvedic massage is an example of |
A. | Pure tangible good |
B. | hybrid |
C. | pure service |
D. | none of these |
Answer» C. pure service |
18. |
Which of the following is not an element of service marketing mix? |
A. | People |
B. | packaging |
C. | process |
D. | physical evidence |
Answer» A. People |
19. |
Which of the following is against marketing concept ? |
A. | Demarketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» A. Demarketing |
20. |
______________ is also called ambush marketing. |
A. | Event marketing |
B. | morph marketing |
C. | guerilla marketing |
D. | none of these |
Answer» A. Event marketing |
21. |
The term ______________ Marketing was coined by Steven Jurvetson in 1997. |
A. | Word of mouth |
B. | viral |
C. | guerilla |
D. | morph |
Answer» B. viral |
22. |
______________ is the marketing of a social message with a view to change behavior of people's habit. |
A. | Green marketing |
B. | Social marketing |
C. | Gaimatias marketing |
D. | none of these |
Answer» B. Social marketing |
23. |
Utilizing electronic medium in everyday business activities is known as |
A. | E-marketing |
B. | E-business |
C. | E-commerce |
D. | none of these |
Answer» B. E-business |
24. |
______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
A. | E-advertising |
B. | E-branding |
C. | E-commerce |
D. | E-marketing |
Answer» A. E-advertising |
25. |
Which of the following is not a risk in internet based transaction |
A. | eavesdropping |
B. | spoofing |
C. | encryption |
D. | unauthorized action |
Answer» C. encryption |